Toy company, MGA Entertainment has announced its launch into trading cards and trading card games. The cards will be available to buy, sell and trade online as non-fungible tokens (NFTs), offering fans in the collectors’ community a new way to engage with L.O.L. Surprise! 

MGA is offering its first wave of cards inspired by the brand, L.O.L Surprise! Dance Off!, the Trading Card Game. 

The trading card game will launch with 400 trading cards featuring new and familiar L.O.L. Surprise! characters, accessories and surprises. Fans can purchase either a booster pack or starter set. Booster packs include eight collectible trading cards of varying rarities and three collectible trophy tokens. Starter sets include 24 collectible trading cards, nine trophy tokens, a collectible game mat and a bracelet. Starter sets include everything needed to begin playing the trading card game. 

"The all-new trading cards and accompanying collectible digital characters is the latest example of MGA Entertainment's commitment to introducing the beloved L.O.L. Surprise! brand to new audiences while continuing to engage its core audience,” says Isaac Larian, chief executive officer and founder, MGA Entertainment. “The collector community and kids alike will be pleased to see their favorite characters and designs appear across these high-quality trading cards as well as reimagined as digital collectibles on blockchain.”  

The L.O.L. Surprise! Dance Off! trading card game has common, rare and ultra-rare collectible cards. Each card features a unique QR code that allows players to engage in an immersive digital experience. At Playlolsurprise.com, fans can collect and trade cards, purchase digital, characters and play the digital L.O.L. Surprise! Dance Off! Trading Card Game in an ecosystem where fans exhibit, trade and play their cards. They can earn or purchase coins unique to the site to access additional entertaining functions on the site.  

MGA Entertainment is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.