MGA Entertainment Announces New EMEA Leadership TeamMGA Entertainment Announces New EMEA Leadership Team
MGA welcomes Dino Canuti and promotes Michelle Lilley.
January 23, 2025

MGA Entertainment (MGA) has announced updates to its EMEA leadership team. The strategic changes underscore MGA’s commitment to achieving an ambitious growth target in the coming years.
The MGA EMEA leadership team, reporting directly to Nick Contreras, chief revenue officer, includes:
Dino Canuti, who joined MGA Entertainment as senior vice president, managing director, Italy, France, Spain and EMEA, Amazon. Canuti brings experience in the toy industry, including a tenure at Spin Master, where he established multiple European offices and helped fuel their growth in the region.
Michelle Lilley, who has been promoted to managing director, U.K. & Ireland. An accomplished leader with more than 11 years at MGA, Lilley previously served as vice president, marketing, EMEA, where she demonstrated exceptional strategic and operational expertise.
Michel Mertens will continue as vice president, managing director, Benelux and EMEA distributors, expanding his responsibilities to include Poland. Mertens has been a cornerstone of MGA’s growth for more than 18 years.
Jochen Wohlrab, who will maintain his role as vice president, managing director, Germany, Switzerland, Austria, Czech Republic and Slovakia. With more than 12 years at MGA Zapf Creation, Wohlrab has been instrumental in strengthening MGA’s presence in these countries.
“As we continue to expand globally, aligning our leadership structure with our strategic priorities is essential to achieving our vision," says Contreras. “We are excited to welcome Dino, congratulate Michelle, and celebrate the accomplishments of our existing leaders as they step into these critical roles. We are confident that this team will propel MGA’s performance in the EMEA region and contribute significantly to our international success.”
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