Microsoft’s Australian/New Zealand licensing agency for “Minecraft,” Merchantwise Licensing, has secured a world-first collab for the brand with Australia Post to produce a “Minecraft”-themed licensed stamp pack.
Designed by Australian creative agency Three Scoops, the “Minecraft” stamps include a dozen designs featuring many of the popular franchise’s characters and images in Australia Post’s MyStamps range.
The stamp pack launch will be supported by a digital campaign including eDM marketing and activity across social platforms by “Minecraft: and Australia Post, including Instagram, Facebook and Twitter. Microsoft Australia will also add support on its own social channels.
Kerryn McCormack, general manager, Merchantwise Licensing, says the launch of Australia Post’s Minecraft licensed stamp pack comes after Merchantwise Licensing successfully secured the first-ever Minecraft Scavenger Hunt game activation with Australian retailer, BIG W, earlier in the year.
“We are excited to be working with Australia Post and leading another world first for the ‘Minecraft’ brand,” says McCormack. “Stamp collecting continues to be popular here in Australia and is seeing a significant resurgence across all age groups making this licensing deal with Australia Post perfect for ‘Minecraft,’ which is globally loved by gamers of all ages.
“We just launched our licensing campaign for the brand last year and Minecraft has already won ‘Boys License of the Year’ at this year’s 2021 Australian Toy Association Awards. We can’t wait to continue rolling out more product launches like this to satisfy the ever-growing Australian demand for the brand,” she concludes.
“Our licensed stamp packs are a wonderful way to engage children with their favorite themes and interests,” says. Michael Zsolt, philatelic manager, Australia Post Group “This new ‘Minecraft’ stamp pack is sure to delight children with the 12 different designs.”
In 2020, several “Minecraft” products were introduced to the Australian and New Zealand (ANZ) market with major retail activations launching in both EB Games and BIG W.
There are now 13 licensed partners supplying the ANZ market across key categories including toys, collectibles, apparel, footwear and accessories, homewares, publishing, novelty and gifting, outdoor and stationery.
Most recently, the brand collaborated with Clarks Australia for a range of “Minecraft: school shoes for boys and girls.
The “Minecraft” licensed stamp pack is available across Australia at participating Post Offices, via mail order on 1800 331 794 and online at auspost.com.au/stamps while supplies last.