Sony Pictures Consumer Products has unveiled the first wave of licensees for its new, comprehensive 360-degree program for the classic Men in Black franchise as well as the studio’s new Men in Black spin-off.
First, Funko has signed on to create a product line that includes new Pop! vinyl figures, which will initially feature the classic film characters ahead of the new film. Later, the licensee will roll out a program based on the new film time to coincide with the release.
Meanwhile, master publishing licensee Titan Publishing will develop a coffee table book that covers all three classic films plus the new film and showcases behind-the-scenes material, never-before-seen photos, illustrations, interview and more. Titan Publishing will also release a novelization of the new film, slated to run prior to the movie’s release.
Finally, Bioworld and Changes are on board for classic Men in Black products, which will debut this fall.
Additional licensees in categories such as toys, apparel, interactive, traditional games and more will be announced in the near future.
“There is tremendous excitement among licensees for this new film,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “Likewise, the fan anticipation is building, and we expect strong consumer demand for Men in Black."