As part of an ongoing partnership with Mediatonic, Virgin Media is bringing “Fall Guys: Ultimate Knockout” – the most downloaded PlayStation Plus game in history – to gaming conference EGX as an experiential “Gladiators” inspired pop-up.  

Virgin Media will also be previewing new “Fall Guys: Ultimate Knockout” collectibles, plush and consumer goods as well as squad challenges, hands-on gameplay and the physical experience of Fall Mountain – where winners walk away with exclusive gift bags.  

“It’s been a fantastic experience collaborating with Virgin Media, working with a partner who shares our passion and excitement for connecting players through positive online gaming experiences,” says Josh Tarrant, head, partnerships, Mediatonic. “We’re delighted to team up to bring EGX attendees a taste of the greatest gameshow in the universe and can’t wait to share in all the ‘Fall Guys’ fun.”  

“We are so excited to be teaming up with Mediatonic and ‘Fall Guys: Ultimate Knockout’, one of the most fun and played games over the past year,” says Amy Gilbert, head, marketing strategy, sponsorships, Virgin Media. “We will debut our partnership at EGX, and our stand will be the only place where visitors can play the game, compete with friends in online competitions and physically jump into the Fall Guys world by attempting to conquer Fall Mountain. This is all part of Virgin Media giving its customers unforgettable experiences thanks to our gigabit broadband.”  

EGX 2021 will be held Oct. 7-10 at London’s ExCeL Center.