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September 27, 2022
Following a successful first year of product launches and activities, including a retrospective exhibition at the Design Museum in London, Amy Winehouse was awarded Best Licensed Brand in the Lifestyle: Art, Design, Celebrity, Fashion category at the annual Licensing International Excellence Awards in May in Las Vegas.
MDR continues to work closely with partners that "celebrate and protect Winehouse's legacy," says the brand management firm. This month, British electronics manufacturer, Roberts, is launching a bespoke Revival iStream3L Radio. The radio will be available exclusively on Roberts online, at John Lewis and on Amazon.
Illamasqua's part 2.0 of the Frankly Amy collaboration sees a limited-edition Camden Collection line-up of seven products, including matte nail varnish – AMY Red, nail tint – AMY black, brow pencil – Soundcheck, Ultramatter lipstick – AMY red, lip tint – AMY black, wet liquid eyeliner – No, No, No, and face duo pack – Double Trouble. The makeup range is inspired by the town that Winehouse loved and is a modern take on her look.
"Both product launches celebrate what would have been Amy's 39th birthday, but also highlight the touching work that the Foundation has been achieving in the last 11 years," says Daniel Avener, chief executive officer, MDR Brand Management. "We are pleased that our partners continue to invest in new products that represent Amy's iconic aesthetics and legacy."
"There is significant demand for high-quality products that reflect Amy's iconic style," says Jane Winehouse, managing trustee, director and co-founder, Amy Winehouse Foundation. "By choosing to work with carefully selected partners, we can ensure that proceeds from each collaboration benefit the Amy Winehouse Foundation, which is the registered charity set up in Amy's name."
Read more about:MDR Brand Management
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