'Maya the Bee' Secures Master Toy Partner

Giochi Prezisoi will handle the manufacturing, distribution, promotion and marketing of the brand’s toy lines in countries like Italy, France, Spain and the U.K., among others.

EUROPE–Studio 100 and Planeta Junior have appointed Giochi Preziosi to serve as the master toy partner or the children’s brand “Maya the Bee.”

Through the agreement, Giochi Preziosi will handle the manufacturing, distribution, promotion and marketing for its upcoming toy lines across Italy, France, Spain, U.K., Portugal and Greece, among other countries. The extensive toy range is scheduled to debut in fall 2018 and will include key categories such as figurines, play sets, role play and feature plush.

“We are honored to be named the master toy licensee for ‘Maya the Bee,’ a great preschool brand,” says Graziano Delmaestro, licensing director, Giochi Preziosi. “We are confident that the range will be a huge hit with all the ‘Maya’ fans across the world, especially thanks to the great content, constant news and long-term development until 2020.

Additionally, the upcoming season of “Maya the Bee” will be aired heavily on major international networks such as Gulli, Tiny Pop and RTP, among others. “Maya the Bee” will also be returning to the big screen in 2018 for the global launch of Maya the Bee Movie–The Honey Games, with plans for a third movie in 2020.

“We are very proud to be working with Giochi Preziosi as their products are renowned for strong play value, creativity and innovation,” says Christophe Drevet, international consumer products director, Studio 100. “This agreement will add even more sales and marketing power to the brand. We are confident the range will capture the essence of ‘Maya’s’ character and fully engage the fans of yesterday and tomorrow.”

"'Maya the Bee' is a timeless character loved by all ages," says Diego Ibáñez, international commercial director, Planeta Junior. "This second season will expand the joy and fun with new exciting adventures and lovely characters that will charm certainly all generations. We are pleased to further strengthen our partnership with such a well-established global toy manufacturer like Giochi Preziosi, and they will for sure play an important role in 'Maya's' exciting future."