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October 27, 2021
Studio 100 Media’s “Maya the Bee” is taking the next step in its mission for environmental protection and sustainability. Together with Pacoon, an agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international “Maya the Bee” Eco Trend Book. The aim is to inspire licensees to take the first steps toward more sustainable production and responsible use of resources today and for the future.
Consumers are becoming increasingly aware of their own responsibility for environmental and climate protection. For families in particular, sustainability is becoming an increasingly important part of their everyday lives and decisions. Studio 100 Media joins many other companies in responding to families’ and kids’ increasing demand for sustainable products, and who are even willing to pay extra for them.
Brand direction and positioning are essential to a more environmentally friendly way of production and packaging, especially in terms of design and materials. Together with Pacoon, Studio 100 Media has developed the Eco Trend Book as a guide to provide licensees with background and innovative ways to produce products in a more environmentally friendly and sustainable way in terms of design, packaging and materials. The goal is also to direct and motivate consumers to adopt holistic concepts that generally offer savings potential of more than 10% across the entire process chain. Packaging designed and produced according to the Eco Trend Book reflects core values of the “Maya the Bee” brand: naturalness, nature, curiosity, liveliness, care and attention. The "Maya the Bee" Eco Trend Book is now available to licensees and will be supplemented over the next few years with implementation examples and additional artwork for other product categories.
“Maya the Bee” has been a successful brand ambassador for bee and insect protection, sustainability and biodiversity for years. Her environmental initiative “Project Poppy Meadow,” has engaged families to protect nature in a variety of ways and to sensitize children to the importance of species conservation. Since 2020, “Maya the Bee” has collaborated with German NABU (Nature and Biodiversity Conservation Union) and supports its “Insect Summer” campaign. The retail company REWE has also for many years featured the famous brand for its own insect protection campaign in Germany.
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