Consumers are becoming increasingly aware of their own responsibility for environmental and climate protection. For families in particular, sustainability is becoming an increasingly important part of their everyday lives and decisions. Studio 100 Media joins many other companies in responding to families’ and kids’ increasing demand for sustainable products, and who are even willing to pay extra for them.
Brand direction and positioning are essential to a more environmentally friendly way of production and packaging, especially in terms of
“Maya the Bee” has been a successful brand ambassador for bee and insect protection, sustainability and biodiversity for years. Her environmental initiative “Project Poppy Meadow,” has engaged families to protect nature in a variety of ways and to sensitize children to the importance of species conservation. Since 2020, “Maya the Bee” has collaborated with German NABU (Nature and Biodiversity Conservation Union) and supports its “Insect Summer” campaign. The retail company REWE has also for many years featured the famous brand for its own insect protection campaign in Germany.
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