Maurizio Distefano Licensing to Represent MGA Entertainment in Italy

Maurizio Distefano Licensing has announced its agreement with MGA Entertainment to represent the L.O.L. Surprise!, Bratz, Rainbow High, Yummiland and Little Tikes franchises in Italy. 

Founded in 1979, MGA Entertainment is known for creating innovative and award-winning consumer brands across various product categories. Its portfolio includes Bratz, the fashion doll brand with significant social media influence; L.O.L. Surprise!, a popular unboxing toy with a new movie premiering in October; Rainbow High, a top fashion doll brand with a global presence and Yummiland, a new franchise featuring dolls with unique powers. MGA Entertainment also owns Little Tikes, known for the Cozy Coupe ride-on car and animated TV series for preschoolers. 

“We are thrilled to represent MGA Entertainment brands in Italy,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “Each brand has its own strengths and recognition, and I’m confident we will find the perfect partners by leveraging our expertise to achieve the best results. Strategically, these brands enhance a new offer inside our portfolio that satisfies clients targeting a female demographic, from preschoolers to young adults.”