Maurizio Distefano Licensing Named Agency for Care Bears in Italy

Maurizio Distefano Licensing has been appointed as the licensing agency for the Care Bears property in Italy by property owner, Cloudco Entertainment.  

The Care Bears brand has seen success across various platforms and product categories. It has retail placement with key licensees such as MC2 St Barth and J Brand International, and its fashion collections are featured at OVS stores across Italy.  

“We are thrilled to represent the beloved Care Bears property in Italy,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.” 

“Europe remains a key market for us and working with agents like Maurizio Distefano Licensing is key to our continued success,” says Kimberley McIntyre, senior licensing manager (EMEA), Cloudco Entertainment. “Their local presence and expertise are invaluable as we aim to deepen our reach and connect with both new and existing fans across Italy.”