Maurizio Distefano Expands ‘CoComelon’ Product OfferingsMaurizio Distefano Expands ‘CoComelon’ Product Offerings
The merch includes children’s toys, accessories and hygiene products.
November 12, 2021
Moonbug Entertaiment’s “CoComelon” has secured several licensing deals with Italian companies through Maurizio Distefano Licensing, Moonbug's agent in the territory and Moonbug’s Europe, Middle East and Africa (EMEA) Master Agent, The Point.1888.
This fall, little fans of the series will be able to find educational games from Headu, puzzles from Lisciani, stamp sets from Multiprint and coloring and activity books from PlayPress. Fall accessories from Coriex include umbrellas, hats, scarves and backpacks. Also available are a book series from Mondadori and soap bubbles from Dulcop.
The master toy line is distributed in Italy by Bandai and consists of toys for the preschool target audience including “CoComelon” Musical Baby, the Musical Bus, 3D figurines, Baby Bath playset, Musical Doctor set, Musical Tractor, Musical Plush book and vehicles.
"We believed from the beginning, with great enthusiasm, in the potential of ‘CoComelon,' an innovative brand with disruptive features in the panorama of preschool toys,” says Gianluca Ferrara, business manager, Bandai Italy. “The expectations are high and the first feedback from the market is absolutely positive. ‘Cocomelons’ Toy Collection is getting ready to be the protagonist of the Christmas season, supported by a robust integrated communication plan. The projects for 2022 are numerous and ambitious, we are just the beginning."
There are numerous marketing activities already planned for Christmas 2022 that will involve the major Italian retailers. There will be a wider offering of licensed products in the different product categories, transversal digital and physical activities will be carried out to push the sellout of “CoComelon” products.
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