Maurizio DeStefano worked with Lucca Comics & Gaming to bring characters from “Bing” and “Masha & the Bear” to life in Milan.

License Global

November 16, 2021

1 Min Read
Maurizio DeStafano.jpg

Working with Rai Ragazzi, Acamar Films, Animaccord and Maurizio DeStefano, Luca Comics & Gaming took over Villa Bottini in Milan on Nov. 1 to host three days of previews and meet and greets with Rai Yoyo’s biggest stars.  

Hosted by Carolina Benvenga, presenter of “La Posta di Yoyo,” the event brought together characters from Acamar Films’ preschool show “Bing” and Animaccord’s “Masha and the Bear” for photo opportunities, dancing and audience participation. The event itself was then streamed online via Rai Yoyo.   

Read more about:

BingMasha and The Bear

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like