U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.

April 6, 2018

1 Min Read

U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day with a "terrific, wonderful, awesome, very good night" Sleepstakes.

From now through Oct. 28, participants can enter to win a number of prizes including $5,000 and a Beautyrest queen-size mattress set by submitting a photograph or video of their "terrible, horrible, no good, very bad" mattress stories and explaining why they need a "terrific, wonderful, awesome, very good night."

Alexander and the Terrible, Horrible, No Good, Very Bad Day will hit theaters Oct. 10.

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