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Mattress Firm Promotes Disney Film

U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.

April 6, 2018

1 Min Read

U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day with a "terrific, wonderful, awesome, very good night" Sleepstakes.

From now through Oct. 28, participants can enter to win a number of prizes including $5,000 and a Beautyrest queen-size mattress set by submitting a photograph or video of their "terrible, horrible, no good, very bad" mattress stories and explaining why they need a "terrific, wonderful, awesome, very good night."

Alexander and the Terrible, Horrible, No Good, Very Bad Day will hit theaters Oct. 10.

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