Mattel Unveils Universal Pictures ‘Wicked’ Doll Collection

Mattel has unveiled a new line of “Wicked” dolls inspired by the characters from the highly anticipated film from Universal Pictures premiering this fall.  

The lineup includes Glinda and Elphaba singing dolls and various fashion dolls featuring signature looks from Ariana Grande’s Glinda, Cynthia Erivo’s Elphaba and Marissa Bode’s Nessarose. The Elphaba Singing Doll will be available exclusively at Target, and the rest of the collection can be found at major retailers, including the Mattel Shop.  

Each doll is adorned with ornate features, outfits and accessories true to the film and is flexible to strike different poses. By pressing the button on the Elphaba and Glinda Singing Dolls, fans can hear clips from the songs “Defying Gravity” and “Popular,” respectively.  

The full Universal Pictures’ “Wicked” lineup includes: