Three-year partnership aims to enact positive change among teens.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga and her mother Cynthia Germanotta, to spread a message of empowerment and acceptance among young people.
Monster High and Born This Way Foundation will work together over the next three years to encourage inclusion and acceptance through a series of events, content, products and social media.
"Monster High was launched on the premise of encouraging self-acceptance and celebrating individuality, so partnering with Born This Way Foundation, whose mission is closely aligned with the greater purpose of our brand, makes this an authentic partnership," says Lisa McKnight, senior vice president and general manager, Monster High. "Together, using our global reach and platform, we can find ways to positively affect the next generation of kids by creating a kinder and braver community for young people."
"Supporting the empowerment and well-being of our young people will take individuals and organizations of all kinds working together. That's why Born This Way Foundation is excited to partner with Monster High," says Germanotta, president, Born This Way Foundation. "This collaboration is a wonderful and unique opportunity to meet young people where they are, a crucial first step toward building a kinder and braver world."