Mattel Inks Exclusive Barbie SVOD Deal

Mattel Creations, the film, TV and digital content division of Mattel, has signed an exclusive deal with Universal Home Entertainment Content Group for the global SVOD rights to the Barbie movie catalog for the next seven years.

“As part of our ubiquitous content strategy, we want to ensure fans can watch Barbie content on multiple platforms whenever they want, so we are delighted to bring Barbie to SVOD platforms around the world maximizing the distribution power and expertise of UPHE Content Group,” says Justin Richardson, vice president, global content distribution and strategy, Mattel Creations.

The new deal will include the back catalog of Barbie entertainment as well as upcoming releases including the recent release “Barbie: StarLight Adventure” and next year’s “Barbie: Video Game Hero.”