Mattel, Disney Reveal Global Licensing Agreement

Mattel will create dolls and figures for Disney Princess and Disney “Frozen” franchises.
License Global

January 26, 2022

The Mattel logo beside a text banner for Disney Princesses and "Frozen"
Mattel

Mattel has announced a multi-year global licensing agreement for the Disney Princess and “Frozen” franchises to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023. 

“We are incredibly proud to welcome back the Disney Princess and ‘Frozen’ lines to Mattel,” says Richard Dickson, president and chief operating officer, Mattel. “As the worldwide leader in dolls, we look forward to bringing our unique Mattel playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.” 

The new licensing arrangement builds on the existing one between Mattel and Disney for Pixar Animation Studio’s “Toy Story” and “Cars” franchises and the recently announced global licensing agreement for “Lightyear.” 

“The courage

and compassion found throughout our Disney Princess and ‘Frozen’ stories and characters continue to inspire fans around the globe,” says Stephanie Young, president, Disney Consumer Products, Games and Publishing. “By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and ‘Frozen,’ introducing an innovative new era of these beloved franchises through captivating products and play opportunities.” 

Through the agreement, Mattel will develop dolls based on “Aladdin,” “Beauty and the Beast,” “Brave,” “Cinderella,” “The Little Mermaid,” “Mulan,” “Pocahontas,” “The Princess and the Frog,” “Sleeping Beauty,” “Snow White and the Seven Dwarfs,” “Tangled,” “Disney Frozen,” “The Little Mermaid” live action, “Moana” D+ series, “Tiana” D+ series, “Aladdin” live action, “Beauty & the Beast” live action, “Cinderella” live action and “Mulan” live action. 

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