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Mattel and the Canada-based DHX Media are joining forces for a new, long-term partnership for the development, production and distribution of content based on Mattel’s properties.

April 6, 2018

1 Min Read

The two will pair for a long-term, multi-platform production deal
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based on top Mattel brands.

Mattel and the Canada-based DHX Media are joining forces for a new, long-term partnership for the development, production and distribution of content based on Mattel’s properties.

Under the terms of the deal, Mattel and DHX will jointly fund, co-develop and co-produce new episodic, short-form and long-form, multi-platforma content for Mattel’s brands “Bob the Builder,” “Fireman Sam,” Little People and Polly Pocket.

Moving forward, DHX Distribution will manage global sales of existing and new content for each of the properties, while DHX Studios will collaborate with Mattel on the content. Mattel will continue to oversee global brand management of all of its other lines of business.

The joint partnership will take effect Jan. 1, 2016.

“[This] announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale,” says Catherine Balsam-Schwaber, chief content officer, Mattel. “As a recognized leader in kids and family entertainment, DHX is ideally suited to help us maximize content creation and distribution across multiple channels and geographies. Importantly, this relationship also creates the potential for future content, licensing and franchise development collaborations between Mattel and DHX.”

“Mattel is a truly iconic company, and this deal builds upon DHX’s existing strategies for long-term global growth,” says Dana Landry, chief executive officer, DHX Media. “The partnership plays extremely well to our complementary strengths–global content creation and distribution for DHX, and brand management and development for Mattel–and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world.” 

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