Mattel Appoints Ken Wee as Executive VP, Chief Strategy Officer

Mattel has announced Ken Wee has joined the company as executive vice president and chief strategy officer. Wee reports to Ynon Kreiz, chairman and chief executive officer, Mattel.  

“We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering,” says Kreiz. “Ken brings extensive experience in strategic planning, M&A and corporate development gained in the gaming, technology and media sectors, which bodes well as we further our aim to unlock the full value of our IP outside the toy aisle and create long-term shareholder value.” 

In this role, Wee oversees all aspects of strategic planning and corporate development for Mattel, including identifying opportunities to accelerate growth and profitability and optimize business performance. 

Wee was previously the chief strategy officer for video game publisher, Activision Blizzard. In this capacity, Wee identified and executed organic initiatives and M&A opportunities to grow the reach, engagement and commercial success of Activision Blizzard’s portfolio of franchises with over 400 million players, culminating in Microsoft’s $69 billion acquisition of Activision Blizzard. 

“I am proud and excited to join Mattel and work with our talented teams to grow our iconic brands in new ways and delight our fans through play,” says Wee. 

Prior to joining Activision Blizzard, Wee was a partner at the global management consulting firm, McKinsey & Company. There he led McKinsey’s interactive entertainment practice and served clients in media, technology and private equity globally across a broad range of topics. He previously worked at New Mountain Capital, an investment fund. 

Wee also serves on the board of directors, Behaviour Interactive, a Canadian video game publisher known for its award-winning Dead by Daylight franchise. He is based at Mattel’s global headquarters in El Segundo, Calif.