Hasbro will create
games launching this fall. Mattel will produce
games slated for release later this year and Transformers-branded
vehicles, set to debut early next year.
Hasbro and Mattel are launching this collaboration against the backdrop of two major theatrical releases this summer, with Hasbro’s “Transformers: Rise of the Beasts” from
on June 9 and Mattel’s “Barbie” from
on July 21.
“We are excited to pair some of the most-popular brands together for the first time,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “This collaboration features world-class IP, celebrates the timeless appeal of these brands and creates unique play opportunities for fans.”
“With the major theatrical releases of the ‘Transformers’ and ‘Barbie’ movies in summer
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