April 6, 2018
Cartoon Network plans comprehensive CP program in support of the series.
The show debuted on the kids' channel CN Arabic in the Middle East last year and on Cartoon Network Turkey in May.
The Simba Dickie toy line also launched in Middle East last year and exclusively at the toy retail chain Toyzzshop and Penzzshop through distribution partner Sunman in Turkey in October.
Under the new agency deal, Cartoon Network will now implement a comprehensive, cross-category licensing program across both regions.
“Our strategy is to reinforce the toy presence and success in all major toy retailers in the GCC, while preparing a region-wide fashion launch of 'Matt Hatter' for A/W 2016," says Ali El-Hagar, licensing director, the Middle East and North Africa, Cartoon Network. "Our aim is to further build the consumer product business with exclusive partners that have the ability to launch compelling and innovative product ranges. Allthe retailers that have seen the new licensing plans have shown a lot of interest in introducing the new 'Matt Hatter' range to their retail stores, and by the end of 2016 we will have the full merchandise program available on the market.”
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