'MasterChef' Plans Overnight Camps
Endemol Shine partners for an immersive, summer learning experience inspired by its popular culinary competition series.
NORTH AMERICA–Endemol Shine North America, the producer of “MasterChef” and “MasterChef Junior,” has partnered with Campus Cerdanya to launch, a series of culinary camps for children, called Camp MasterChef
Following the success of Camp MasterChef in Spain, the two companies have partnered to bring the overnight experience to American audiences. The immersive summer programs will take place at Rabun Gap-Nacoochee School in Rabun-Gap, Ga. and at The Kent School in Kent, Ct., with themed programming aimed to sharpen and develop young campers with culinary interests. During their stay, campers will work with expert chefs, promote healthy lifestyle skills, interact with “MasterChef” and “MasterChef Junior” contestants and participate in outdoor activities with themed parties each night.
“Making the ‘MasterChef Junior’ brand come alive for kids and teens while offering a quality experience that parents can trust is a responsibility in which we take great pride,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine North America. “Having led the hospitality industry for over 20 years, including creating innovative summer camps, educational and sports programs for kids and adults, Campus Cerdanya was the ideal partner to launch this important initiative.”
Camp MasterChef will debut next summer, with additional locations planned for 2019.