‘Masha’ Products Head to Italy

The preschool animation series “Masha and the Bear” has engaged in three new licenses in Italy for arts and craft and confectionery products. Maurizio Distefano Licensing, the property’s Italian licensing agency, brokered the deal.

April 6, 2018

Preschool animated series “Masha and the Bear” will debut new merchandise in Europe.

Crayola has launched a line of coloring and drawing-based “Masha and the Bear” products in time for back-to-school and Christmas. The range includes “Masha” markers, coloring sets, color and erase activity sets, albums and more that is distributed in hypermarkets, supermarkets, independent retailers, gift shops, toy stores, book shops and online.

Wal-Cor, will offer a wide selection of seasonal chocolate treats inspired by the brand that will include chocolate coins, chocolate bars, chocolate figures, advent calendars and Christmas tree balls for sale in mass and specialty retailers, as well as food stores and coffee shops. The confectionery range will launch in Q4.

“‘Masha and the Bear’ is a fast-growing property across Italy and one that has inspired us to produce

a special range of quality chocolate products that will be a Christmas hit with families everywhere,” says Doadi Sesena, commercial director, Wal-Cor.

Finally, in 2016, Caffarel will release an Easter-themed range of confectionery for the preschool brand. The treat selection will include chocolate Easter eggs and assorted fruit jellies.

“With the back-to-school season now upon us and gifting seasons already a strong retail focus, the timing of these wonderful new license awards could not be better,” says Maurizio Distefano, founder and director, Maurizio Distefano. “The high quality confectionery on offer from Wal-Cor and Caffarel, as well as the creative offerings from Crayola, will be enormously popular with ‘Masha and the Bear’s’ ever-growing number of young fans.”