"Masha and the Bear" merchandise is now being introduced to the U.K. market.

This summer Egmont released its line of storybooks, which will soon by followed by toys from Simba Dickie, apparel from TV Mania and entertainment items from PMS International.

Ink Global represents the brand worldwide (excluding the Americas) for broadcasting and licensing, while Lisle International Licensing is the U.K. representative for the brand.