Categories including apparel, accessories, footwear, core toys, sporting goods, consumer electronics, seasonal, costumes, party goods, stationery, food, home furnishings, collectibles and more will anchor the extensive product lineup, which will hit shelves in advance of the film's premiere.
Key industry leaders including Hasbro, LEGO, Funko, Hot Wheels, Rubie's, Mad Engine, C-Life, Jay Franco, Global Brand Group, Kellogg’s, Hallmark, American Greetings and many more are back for Marvel’s
Captain America: Civil War
with new designs, product developments and retail executions.
New activities will include unique consumer marketing initiatives, including a celebration of Captain America’s 75th anniversary; a focus on building out the team with War Machine, Falcon, Vision, Black Widow, and Black Panther; an expansion into healthy living and travel; and unique innovations
"The Avengers team is both aspirational and hugely merchandisable, made up of multiple, unique heroes coming together with amazing skills, cool vehicles and a high tech headquarter," says Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. "
Captain America: Civil War
not only gives us new storytelling for our favorite superheroes, but also introduces new ones allowing us to expand product lines for kids and fans."
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