The cast of Marvel Studios’ Avengers: Infinity War, as well as Hasbro and Funko, will support the charitable initiative with monetary and toy donations.

NORTH AMERICA–The Walt Disney Company has unveiled Marvel: The Universe Unites, a new charity campaign that will combine the cast of Avengers: Infinity War to support children’s charities.

The week-long event will see actors from the film join forces for a host of heroic acts and social media challenges in order to provide funds and raise awareness for charities that support children and families impacted by serious illnesses.

Furthermore, as part of Marvel Studios: Hero Acts (a charitable initiative launched in 2016), select cast members from Avengers: Infinity War will receive a toy care package filled with new products celebrating their character and to be donated to children’s hospitals. Once the toys are donated, the cast members will share a photo or video on Facebook, Instagram or Twitter using the hashtag #HeroActs and when their collective posts hit 1 million likes, they will unlock a $250,000 donation to Starlight Children’s Foundation from Marvel.

“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities,” says Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “We’re kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalized children and their families.”

Additionally, a number of Marvel partners will support the cause with their own #HeroActs. Hasbro will donate $1 million worth of cash and products to Give Kids The World and Funko will make a $1 million toy donation to Starlight.

Finally, Marvel will add new Avengers: Infinity War products to the Marvel: The Universe Unites Amazon Wish List, which will allow consumers to send toys directly to Starlight. The Disney Store and shopDisney.com will also donate 10 percent of weekend Marvel product sales to Make-A-Wish, March 3-4.