Marvel has teamed up with Korea’s largest entertainment company to create merchandise and more with K-Pop band SuperM.

License Global

September 25, 2020

1 Min Read

SM Entertainment, a leading entertainment company in Korea, along with K-Pop group SuperM, have announced a collaboration with Marvel Entertainment for merchandise, experiences and more.

“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories,” says Paul Gitter, senior vice president, Marvel Licensing.  “Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.”

The project was announced at a global press conference ahead of the Sept. 25 release of SuperM’s debut full-length album, Super One. The collaboration features a SuperM x Marvel limited-edition apparel collection. The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products and live fan experiences spanning the SME portfolio. 

“It’s exciting to be collaborating with an innovative company such as Marvel,” says Soo-Man Lee, founder, SM Entertainment. “We look forward to additional future projects with Marvel.”

The SM Entertainment x Marvel apparel collection is available exclusively for preorder on SuperM’s Official Store.

For the latest news in licensing from companies in this category, click here.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like