SM Entertainment, a leading entertainment company in Korea, along with K-Pop group SuperM, have announced a collaboration with Marvel Entertainment for merchandise, experiences and more.
“Marvel has proven itself as a highly influential lifestyle brand with fans who are inspired by the world’s most empowered characters and stories,” says Paul Gitter, senior vice president, Marvel Licensing. “Working with SM Entertainment authentically expands the Marvel Universe of products into K-Pop culture in a cool, original way, since the SuperM members are Marvel fans themselves.”
The project was announced at a global press conference ahead of the Sept. 25 release of SuperM’s debut full-length album, Super One. The collaboration features a SuperM x Marvel limited-edition apparel collection. The new initiative serves as a launch point between SME and Marvel to create future SuperM x Marvel co-branded content, products and live fan experiences spanning the SME portfolio.
“It’s exciting to be collaborating with an innovative company such as Marvel,” says Soo-Man Lee, founder, SM Entertainment. “We look forward to additional future projects with Marvel.”
The SM Entertainment x Marvel apparel collection is available exclusively for preorder on SuperM’s Official Store.