Marvel Showcases New Collabs


Marvel Entertainment has a strong presence at this year’s MAGIC Market Week, taking place now in Las Vegas, Nev., with a slew of superheroic apparel.

The studio is launching several new ranges at the trade show to support its core franchises, Avengers and Spider-Man, as well as for its upcoming space adventure, Marvel’s Guardians of the Galaxy.

New styles from a range of partners, including Mad Engine, Mighty Fine, Junk Food, Jem Hybrid, Bio World, Freeze and C-Life, will be on display.

The studio is particularly bullish about its newest property, Guardians of the Galaxy, which presents a whole new range of character opportunities and a distinct ’80s retro vibe for licensees. Mad Engine, C-Life and New Era have already signed on to create apparel for the film, which will debut in August 2014.

Read more about Marvel’s apparel plans for Guardians here.

The studio will also be showcasing some of its recent collaborations, included its performance apparel line with UnderArmour featuring superheroes like Iron Man, Captain America and The Incredible Hulk and its partnership with fashion retailer Forever 21, which includes more than 20 junior’s styles.