Marvel Plans Preschool Content, Merch

GLOBAL–Marvel Entertainment will begin rolling out preschool content and merchandise for the first time with its new multi-platform content program “Marvel Super Hero Adventures!”

April 6, 2018

Marvel Plans Preschool Content, Merch

The Disney-owned company will launch a score of animated shorts, chapter books and merchandise to further connect with its youngest audience.


Beginning this fall, Marvel Animation will debut a season of 10 short-form episodes across multiple platforms. Each 3.5-minute episode will feature Spider-Man teaming up with other Marvel heroes like Iron Man, Thor, Hulk, Captain America, Blank Panther, Captain Marvel and more. Platforms and launch dates for the series will be announced at a later date.

In addition, Marvel will debut a series of early-reader chapter books in September, which will join its existing line of

Marvel Super Hero Adventure

activity books and storybooks. The first book,

Deck the Malls!

, will see Spider-Man and Spider-Gwen in a fully illustrated adventure with a bonus one-page comic. Three more chapter books, as well as an expanded publishing program, will continue to launch throughout 2018 and beyond.

To support the new preschool content

program, Hasbro has signed on to release a “Marvel Super Hero Adventures” toy line, which will feature new character tie-ins as well as play experiences inspired by the upcoming animation. Hasbro’s toy line is slated to launch this fall.

Marvel has also tapped a host of licensees spanning toys, apparel and more to launch additional product lines in October during Marvel Mania, Marvel’s celebratory campaign spanning retailers including Walmart, Target, Toys ‘R’ Us and more. These partners include: Mad Engine, Jay Franco, GBG and Jakks Pacific, among others.

“Marvel storytelling and characters engage parents and fans around the world, and now preschoolers have the chance to experience the fun and excitement of the Marvel Universe,” says Paul Gitter, senior vice president, Marvel Licensing. “Marvel is a brand for fans of all ages, but particularly by preschoolers and trusted with preschool parents. Since our characters are inspiring, heroic, responsible and brave, the new products are the perfect way for preschoolers to celebrate their passion for Marvel in their daily lives.”

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