Limited edition Captain America products will only be available at select theaters in the U.S.
Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.
The limited-time merchandise will feature both superhero teams–Captain America and Iron Man–on 11 products such as t-shirts, sweatshirts, hats and more. Other products available for purchase include a individually numbered Captain America: Civil War commemorative ticket in a ceramic holder.
“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience,” says Michael Rego, chief executive officer, The Araca Group. “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”
The pop-up retail locations will open this Friday in select U.S. theater lobbies for a limited time. Specific locations can be found here.