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Marvel Plans Captain America Pop-Up Shops

Marvel Plans Captain America Pop-Up Shops

Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.

Limited edition Captain America products will only be available at select theaters in the U.S.

Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.

The limited-time merchandise will feature both superhero teams–Captain America and Iron Man–on 11 products such as t-shirts, sweatshirts, hats and more. Other products available for purchase include a individually numbered Captain America: Civil War commemorative ticket in a ceramic holder.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience,” says Michael Rego, chief executive officer, The Araca Group. “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”

The pop-up retail locations will open this Friday in select U.S. theater lobbies for a limited time. Specific locations can be found here.

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