Marvel Plans Captain America Pop-Up Shops

Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.

April 6, 2018

Marvel Plans Captain America Pop-Up Shops

Limited edition

Captain America

products will only be available at select theaters in the U.S.


The limited-time merchandise will feature both superhero teams–Captain America and Iron Man–on 11 products such as t-shirts, sweatshirts, hats and more. Other products available for purchase include a individually numbered

Captain America: Civil War

commemorative ticket in a ceramic holder.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience,” says Michael Rego, chief executive officer, The Araca Group. “We are thrilled to offer fans limited-time Marvel’s

Captain America: Civil War

merchandise for the ultimate live-event experience.”

The pop-up retail locations will open this Friday in select U.S. theater lobbies for a limited time. Specific locations can be found



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