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April 6, 2018
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Hasbro, LEGO, Funko, Hot Wheels, Her Universe, New Era, Rubie’s Costume Co and Uncle Milton are on board for items such as costumes, construction sets, action figures and more.
"We’re thrilled to see yet another incredible character from Marvel’s rich comic history be brought to life on the big screen for fans of all ages,” says Paul Gitter, senior vice president, Marvel Licensing. “Our partners have creatively used this new opportunity to immerse fans into the Ant-Man adventure with products that are anything but diminutive.”
Additionally, Marvel is rolling out a range of books that dive deeper in to the Ant-Man universe with chapter books, leveled readers, audio books and e-books as part of a robust publishing program from Disney Publishing Worldwide, Marvel Publishing and Little, Brown Books for Young Readers.
Ant-Man hit theaters July 17.
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