Marvel Debuts Guardians Social Challenge

Guardians of the Galaxy Vol. 2

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The new challenge will call on fans to support #GrootDancebomb Earth Month by performing and sharing a signature Groot move at an expected moment, using a dancing Groot toy to surprise someone or just liking and sharing Marvel’s video staring YouTube star D-trix.

The campaign, which takes place until May 5, will also see Marvel and Disney Conservation Fund donate $1 to The Nature Conservancy to plant one tree for each action., for a minimum donation of $50,000 and maximum of $250,000.