Marvel Adds to Guardians Lineup

Disney Consumer Products is launching a lineup of new merchandise for Marvel’s Guardians of the Galaxy this holiday season.

April 6, 2018

Marvel Adds to Guardians Lineup

Disney Consumer Products is launching a lineup of new merchandise for

Marvel’s Guardians of the Galaxy

this holiday season.

The lineup includes toys, apparel, accessories, electronics, home goods and collectibles. The DVD of the film, which grossed $768 million worldwide, will launch Dec. 9. A sequel is planned for May 2017.

The new Guardians of the Galaxy product lineup will be led by an array of toys and collectibles including KIDdesigns' Dancing Groot toy. Other key products include Funko's Pop! Marvel: Dancing Groot Bobble-head and Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible; Hot Wheel’s Star-Lord and Rocket Raccoon character cars; Just Play’s Rocket Raccoon plush; and Dragon’s Star-Lord model kit.

Marvel will also be ramping up the franchise’s apparel offerings with t-shirts for kids and adults from Mad Engine, C-Life, Hybrid-Jem Sportswear and Freeze as well as boy's pajamas from AME. Her Universe will also release a line of Gamora and Nebula apparel.

New accessories

to hit retail will include ThinkGeek’s jewelry line, watches from MZ Berger and Accutime and BBC's Rocket Raccoon slippers.

Rounding out the new offerings are party goods from American Greetings, home goods from Jay Franco, and drinkware from Vandor.

"The demand for Guardians of the Galaxy merchandise has been truly out of this world," says Paul Gitter, senior vice president, licensing, Marvel, Disney Consumer Products. “Our merchandising and retail partners are doing a tremendous job of providing creative and innovative ways for fans to continue interacting with these popular characters and showcase their fandom year round.”

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