Marvel, AAA Lucha Libre Step into the Ring

Marvel and AAA have joined forces to spread the culture of Mexican wrestling through a new collaboration.

"This collaboration with AAA represents an opportunity to participate

in an iconic part of Mexican culture, such as wrestling and offering attractive content and experiences to the whole family that can be further celebrated with spectacular consumer products inspired by this discipline which is valuable for fans and consumers,” says Luis Lomelí, head, consumer products and licensing, Mexico, The Walt Disney Company. “While developing these storytelling and content creation initiatives, the premise has been to stay true to the essence of Mexican wrestling at all times by bringing together AAA’s experience in terms of wrestling and Marvel’s experience in terms of story and character development. The potential of wrestling is unlimited. Its quality, color and talent are increasingly valued in the world. Based on this unique and original creative platform, we will develop different product lines such as clothing, footwear and accessories, toys, household and school items.”