Martha Stewart Straps Payless Shoe Deal

Martha Stewart Brands has stepped into a deal with Payless ShoeSource to create Martha Everyday, a branded line of shoes. Sequential Brands brokered the deal.

The Martha Everyday collection launches with a limited-edition holiday range on Payless.com.

The holiday collection consists of a strappy, stiletto sandal, a chic flat, kitten-heel mule, and two variations of sling-backs in colors including "gliver", a blend of silver and sparkle.

“This exciting new partnership with Payless complements our strategy for the Martha Stewart brand which is to create beautiful, high-quality products and make them available at an affordable price where consumers shop, says Karen Murray, chief executive officer, Sequential Brands Group. "This has been central to the brand since its inception and is where we believe it’s best positioned for future growth.”

Additional styles will be added in the spring.

“I am thrilled to partner with Payless to design a line of footwear that’s both beautiful and affordable,” says Stewart. “For as long as I’ve been in business my goal has been to deliver well-made, beautiful products to my audience, at the right price. Payless has the same goal, making them a perfect partner to collaborate with to create gorgeous shoes that our customers can afford.”

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