Sequential Brands Group brokered the deal.
The floral line will offer a monthly delivery of fresh-cut roses curated by Stewart and sourced from flower farms around the world. The partnership will give consumers a selection of monthly subscription options, including frequency of deliveries, bouquet sizes and gifting preferences. Each box will include Martha’s seasonal favorites, fresh floral care tips and inspirations.
“Flowers play an integral role in the way I live, entertain and celebrate special occasions,” says Stewart. “I’m pleased to partner with BloomsyBox, one of the premiere farm-to-table floral subscription companies, to provide consumers with a beautiful selection of flowers on a regular basis. Each bouquet features a curated selection of high-quality flowers accompanied by informative and useful techniques for arranging.”
The Martha Stewart BloomsyBox.com subscription service will become available for purchase in December.
“Expanding the Martha Stewart brand into the floral space is a natural fit and a perfect example of how we have just scratched the surface when it comes to the brand’s many untapped growth opportunities,” says Karen Murray, chief executive officer, Sequential Brands Group. “We’re excited to partner with BloomsyBox, a disrupter in the floral industry, and further add to our successful portfolio of direct-to-consumer businesses.”