Martha Stewart Presses Play on OTT App

Sequential Brands Group has launched the OTT “MarthaStewart.TV” app, a new centralized content platform powered by Vimeo.

The subscription application has more than 750 pieces of content including full episodes from Martha Stewart’s entertainment library that span cooking, baking, crafting, gardening, holiday decorating, organizing and more. Subscribers can use the app to create and access themed playlists and projects among others. New shows will be added each month.

“Wherever I go, people ask where they can find and watch my classic television shows. Now I am thrilled to share nearly three decades of exclusive television content on the MarthaStewart.TV app,” says Martha Stewart. “We are building a community where we will send email alerts on seasonal uploads along with exclusive tips just for subscribers. The user experience on my app is informative, inspirational and easily accessible on any device.”

The “MarthaStewart.TV” app is available for Apple, Android, Amazon Fire +, Roku and Chromescast products.

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