Martha Stewart Crafts New Line for Michaels

NORTH AMERICA–Sequential Brands Group and Michaels Companies have joined forces once again to expand the Martha Stewart brand with a new party supply collection, called Martha Stewart Celebrations.

April 5, 2018

Martha Stewart Crafts New Line for Michaels

The celebrity homemaker is expanding her presence at retail with a new line of party supplies.

The exclusive collection will add 300 “event essentials” including coordinating cups, plates, napkins, Mylar balloon bouquets, banners, place cards, gift tags, gift bags, garland, confetti wands, streamers, pom-poms, ribbons and complete deluxe decor kits.

The line will also feature a special edition version of Stewart’s branded electronic cutting tool, the Cricut Explore Air 2 Martha Stewart machine.

“Michaels is thrilled to expand our partnership with Sequential Brands Group for the Martha Stewart brand, whose offerings and unparalleled creativity continue to inspire our customers,” says Idalia Farrajota, senior vice president, merchandising and trends, Michaels. “We trust the new Martha Stewart Celebrations collection and Circuit machine will be no exception, as both provide elevated, unique

items designed to make entertaining easy for every kind of event and style.”

The Martha Stewart Celebrations collection will be available exclusively on Michaels.com, beginning this week, and in Michaels stores, beginning in May.