Merchmaker will feature the British football team as well as Barbie, Hot Wheels, “Thomas & Friends” and more on a variety of customizable products.
EUROPE–Merchmaker, a provider of officially licensed merchandiser, has secured the licensing rights to offer personalized and customizable products featuring the Manchester City FC and Mattel’s portfolio of brands.
Under the terms of the agreement with Manchester City, Merchmaker will create an assortment of personalized and customized apparel, accessories, homewares and gifting products.
Meanwhile, for Mattel, Merchmaker will introduce brands like Barbie, Hot Wheels, Fisher-Price, “Thomas & Friends,” “Fireman Sam” and “Enchantimals,” among others, on an assortment of t-shirts, hoodies and more.
Merchmaker will roll out both collections on its Create Your Own platform, which is running in partnership with The Entertainer U.K. and can be found at CreateYourOwn.TheToyShop.com.