MAGIC: Discovery Taps Apparel Licensee

Discovery Consumer Products has teamed with Bioworld Merchandising for a wide-ranging line of apparel for North America based on the top TV series in its portfolio.

April 6, 2018

MAGIC: Discovery Taps Apparel Licensee

Discovery Consumer Products has teamed with Bioworld Merchandising for a wide-ranging line of apparel for North America based on the top TV series in its portfolio (not including the network brands themselves).

Among the shows that will be featured in the line are Discovery Channel’s "Moonshiners," "Fast N’ Loud," Shark Week and "Naked and Afraid," "Alaska: The Last Frontier," "Gold Rush" and "MythBusters"; and Animal Planet’s "My Cat From Hell," "River Monsters" and "Treehouse Masters."

Bioworld's line of fashion apparel tops, sleepwear, headwear and bags is currently on display this week at MAGIC Market Week in Las Vegas, Nev.

“Whether an overnight success or consistent ratings grabber, fans expect to see their favorite programs accessible at retail in real time,” says Sue Perez-Jackson, director of licensing, North America, Discovery Consumer Products. “Working with Bioworld across Discovery’s show properties will enable us to meet the consumers' needs by being ready to execute apparel

based on the most current trends in programming and fashion.”

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