m4e Taps Nordic Agent for Two Series

The German brand management company m4e has appointed Alicom Licensing to serve as the licensing and merchandising agent in the Nordic region for two of its children’s properties.

April 6, 2018

m4e Taps Nordic Agent for Two Series

“Mia and me” and “Wissper” will now be represented for licensing across the Nordic territories.

The German brand management company m4e has appointed Alicom Licensing to serve as the licensing and merchandising agent in the Nordic region for two of its children’s properties.

Under the terms of the partnership, Alicom will develop an extensive licensing program for both “Mia and me” and “Wissper” in the Nordics.

Furthermore, the licensing agent is currently in negotiations with Baumhaus Verlag, the children’s book imprint of Bastei Luebbe, to create a publishing range for “Wissper” in its territories.

“We are very excited to be partnering with m4e to develop their brands in our markets,” says Robert Jardland, sales executive, Alicom. “I see great things coming up for ‘Mia and me’ and ‘Wissper.’ We have already seen an interested from different companies in different branches.”

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