m4e to Rep ‘Beyblade Burst’

Sunrights has appointed m4e to represent the “Beyblade Burst” property across broadcast, home entertainment and merchandising in the G/A/S region.

April 6, 2018

m4e to Rep ‘Beyblade Burst’

Brand management company will aim to secure a German broadcasting partner for the series.

Sunrights has appointed m4e to represent the “Beyblade Burst” property across broadcast, home entertainment and merchandising in the G/A/S region.

The new series, which debuted in Japan on TV Tokyo in April, is the first step in a reboot for the "Beyblade" brand. "Beyblade Burst" features a new storyline for the franchise and new characters incorporated into a theme of real sports and targeted to boys ages 6 to 11. 

m4e will now seek a German broadcasting partner for the series in order to start developing a broad licensing program across toys, apparel and more.

Sunrights handles the distribution of all rights for “Beyblade Burst” outside of Asia.

“We are very proud of our trustful and long-lasting partnership with d-rights and Sunrights,” says Peter Kleinschmidt, senior vice president, marketing and brand management, m4e. “We know the brand and all involved partners very well and can’t wait to breathe new life into this cult franchise.”

 

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