Sponsored By

Lotus Global Marketing LatAm Appoint New Director

Pilar Riotto-Ávila has been with the company for eight years.

License Global

February 1, 2022

1 Min Read
Pilar Riotto-Ávila, the new general director.
Lotus Global Marketing

Lotus Global Marketing Latin America has appointed Pilar Riotto-Ávila as the new general director responsible for the agency's direction with offices from Mexico to Argentina except for Brazil.  

Riotto-Ávila has extensive experience in the field, having worked at Lotus Marketing for the last eight years, and has developed licensing programs, opened new markets retail experience and managed all phases of the licensing business.  

"The post-pandemic has left us with innumerable challenges, and it is necessary to focus and prioritize brands that the market is asking for right now," says Riotto-Avila. "Having the direction of Lotus Global LatAm is a challenge that entails reinvention, business innovation, and a continuation of the great service offer to our licensees, which is the hallmark of our company." 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like