Lotus Global Marketing LatAm Appoint New Director

Lotus Global Marketing Latin America has appointed Pilar Riotto-Ávila as the new general director responsible for the agency's direction with offices from Mexico to Argentina except for Brazil.  

Riotto-Ávila has extensive experience in the field, having worked at Lotus Marketing for the last eight years, and has developed licensing programs, opened new markets retail experience and managed all phases of the licensing business.  

"The post-pandemic has left us with innumerable challenges, and it is necessary to focus and prioritize brands that the market is asking for right now," says Riotto-Avila. "Having the direction of Lotus Global LatAm is a challenge that entails reinvention, business innovation, and a continuation of the great service offer to our licensees, which is the hallmark of our company."