Live Nation Names Asian Agent

 Live Nation Merchandise has appointed the new licensing agency Global Pursuit in Taiwan, Hong Kong and China.

April 6, 2018

Live Nation Names Asian Agent

“The Global Pursuit team’s vast knowledge of the territories, relationships with local licensees, retailers and wonderful creativity make this an ideal relationship,” says Michael Krassner, chief operating officer, Live Nation Merchandise. “These markets have been on our radar for some time and we’re excited about what lies ahead.”


“Live Nation Merchandise’s roster of artists enjoys enormous popularity worldwide and consumers across Greater China will enjoy the designs which have been developed around these incredible brands,” says Cynthia Money, president, Global Pursuit. “Our plan is to methodically identify

the most ideal licensees and retail partners who can deliver quality goods that extend consumers’ enjoyment of these brands.”

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