'Little Charmers' Bewitches New Partners

New additions include Rubie’s Costume Company for Halloween costumes, Baby Boom Consumer Products for toddler bedding and bath, and Bakery Crafts for cake décor.

These new licensees join production and master toy partner Spin Master and global English-language publishing partner Scholastic.

Spin Master’s Little Charmers toy collection will debut this fall with mini figurines, plush, dolls and role play items.

"Little Charmers" takes place in the whimsical land of Charmville where three “charmers-in-training” embark on adventures. The series debuted last winter on Nickelodeon in the U.S. and on Treehouse in Canada.