“Little Baby Bum,” an educational YouTube Channel from El Bebe Productions, will serve as an official sponsor of World Nursery Rhyme Week, Nov. 7-11.

Throughout the week, “Little Baby Bum” will run a giveaway, offering 10 winners the chance to win a branded bundle. Other week-long activities include supplying products to selected Music Bugs classes, a Twitter party and social media activity as well as marketing support for Music Bugs and World Nursery Rhyme Week.

The annual initiative celebrates the importance of nursery rhymes in early childhood development and education.