Lisle Licensing Onboards New Client, MC Grammar

Lisle Licensing has announced the signing of its latest client, MC Grammar, ahead of Brand Licensing Europe, where the team will present his brand to potential licensees.  

A multi-award-winning teacher turned rapper and viral social media sensation, MC Grammar, also known as Jacob Mitchell, has captivated millions worldwide with his unique blend of educational rap, becoming a global role model for children.   

With over 14 years of teaching experience, MC Grammar has combined his passion for education with music, creating content that entertains and empowers young minds as a positive role model for his popular grammar lessons, book raps and times tables songs that have earned him widespread recognition, with fans ranging from celebrities like Holly Willoughby, Usain Bolt, Jennifer Garner and author, Michael Rosen, to children, parents and teachers everywhere.  

As his appointed licensing agent, Lisle Licensing will aim to expand his brand and influence through a comprehensive and creative licensing program. Key categories will include back-to-school, games, educational resources, magazines and annuals (to complement his successful publishing ventures), dress-up and consumer electronics. 

“We are delighted to work with MC Grammar,” says Francesca Lisle, managing director, Lisle Licensing. “His mission to ‘teach the way children learn’ aligns perfectly with our goal of broadening his reach and helping children engage with education in a fun and meaningful way. We look forward to building new opportunities that reflect his dynamic presence in education and entertainment.” 

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“I am so passionate about changing lives through play and learning; that’s why this partnership is so special and significant,” says Mitchell. “Together, we can now limitlessly create and share cool tools, toys and resources that will ignite curiosity and empower our future. Bring it on.” 

MC Grammar’s journey, from headlining nationwide arena tours to signing a global six-book deal with Simon & Schuster, makes him a unique voice in the educational space. With each post garnering millions of views and his audience continuing to grow, Lisle Licensing is exploring new partnerships to extend the brand across various product categories.