Lionsgate to Open European ‘Entertainment City’
Indoor theme park will feature experiences based on the studio’s Divergent, Hunger Games and “Mad Men.”
EUROPE–Lionsgate has partnered with leisure park operator Parques Reunidos for Lionsgate Entertainment City, the first European Lionsgate-branded, indoor entertainment center at the Estación Príncipe Pío in Madrid, Spain.
Building on the first Lionsgate Entertainment City in New York City, this new immersive theme park will allow visitors to explore Liongate’s portfolio through experiences including a challenge course, climbing wall, state-of-the-art motion simulator, 4D theater and location-based VR experiences inspired by properties including the Divergent franchise, “Mad Men” and the Hunger Games.
“We are thrilled to continue our global partnership with Parques Reunidos with the opening of our second Lionsgate Entertainment City location and our first branded leisure center in Europe,” says Jenefer Brown, senior vice president, global live and location-based entertainment, Lionsgate. “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Parques Reunidos’ hometown of Madrid.”