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'Line' Teams with UNICEF

TAGS: Corporate Brands Non-Profit Entertainment Character New Media/Social unicef line brown
'Line' Teams with UNICEF
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.

The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity through the sale of "Line"-branded physical and digital merchandise.

"Line" will produce plush toys and must of its flagship character Brown with the UNICEF logo and develop a special line of digital stickers for the charity.

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