Lidl Launches Ice Age Baby Line

Twentieth Century Fox Consumer Products and retailer Lidl have joined forces to launch a new babywear collection inspired by Ice Age.

April 6, 2018

Film franchise and retailer come together for themed baby products across Europe.

Twentieth Century Fox Consumer Products and retailer Lidl have joined forces to launch a new babywear collection inspired by

Ice Age

The range, titled

Ice Age

Baby, includes items for both boys and girls–including long sleeve body suits, bedding and tights–and will incorporate characters such as Scrat, Sid, Peaches and Julien in their original pencil drawing.

“For the second year in a row, we are delighted to be able to offer our customers a product range in partnership with

Ice

Age

and Twentieth Century Fox Consumer Products,” says Juergen Achenbach, vice president, international marketing, Lidl. “Lidl ‘is for everybody’ and in particular we provide families everything they need in convenient locations as a reliable partner in their everyday lives. With the

Ice

Age

Baby range we especially want to make our littlest customers happy–and who doesn’t love the funny

Ice Age

characters!”

Ice Age

Baby is now available at Lidl locations across Germany, Italy, Ireland, Northern Ireland, Czech Republic,

Sweden, Slovakia, Hungary, Croatia, Slovenia, Switzerland and Romania. It will also be available online in the Netherlands, Germany and Czech Republic.