Film franchise and retailer come together for themed baby products across Europe.
The range, titled
Baby, includes items for both boys and girls–including long sleeve body suits, bedding and tights–and will incorporate characters such as Scrat, Sid, Peaches and Julien in their original pencil drawing.
“For the second year in a row, we are delighted to be able to offer our customers a product range in partnership with
and Twentieth Century Fox Consumer Products,” says Juergen Achenbach, vice president, international marketing, Lidl. “Lidl ‘is for everybody’ and in particular we provide families everything they need in convenient locations as a reliable partner in their everyday lives. With the
Baby range we especially want to make our littlest customers happy–and who doesn’t love the funny
Baby is now available at Lidl locations across Germany, Italy, Ireland, Northern Ireland, Czech Republic,
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