Lidl Launches Ice Age Baby Line



Film franchise and retailer come together for themed baby products across Europe.

Twentieth Century Fox Consumer Products and retailer Lidl have joined forces to launch a new babywear collection inspired by Ice Age.

The range, titled Ice Age Baby, includes items for both boys and girls–including long sleeve body suits, bedding and tights–and will incorporate characters such as Scrat, Sid, Peaches and Julien in their original pencil drawing.

“For the second year in a row, we are delighted to be able to offer our customers a product range in partnership with Ice Age and Twentieth Century Fox Consumer Products,” says Juergen Achenbach, vice president, international marketing, Lidl. “Lidl ‘is for everybody’ and in particular we provide families everything they need in convenient locations as a reliable partner in their everyday lives. With the Ice Age Baby range we especially want to make our littlest customers happy–and who doesn’t love the funny Ice Age characters!”

Ice Age Baby is now available at Lidl locations across Germany, Italy, Ireland, Northern Ireland, Czech Republic, Sweden, Slovakia, Hungary, Croatia, Slovenia, Switzerland and Romania. It will also be available online in the Netherlands, Germany and Czech Republic.